This is where it’s happening. On the South End.

It’s no secret that downtown Memphis is undergoing a huge transformation — and nowhere is that more evident than on the South End. Home to the South Main Arts District, Memphis Farmer’s Market and close to the new Big River Crossing, the South End is experiencing a true renaissance movement. The redevelopment of Central Station and its environs, home to the new upscale South Line apartments, will create an anchor for the neighborhood and an exciting new destination in the revitalized South End. With high-end finishes and a premium location, South Line Memphis is a great find. Come live the South Line at Central Station Memphis life.

“The Central Station redevelopment promises to create an anchor for the neighborhood—and an exciting new destination on the South End.”